[ Brand Portal — York Street Studio ]
A single source of truth for agencies, partners, vendors and media teams. Access approved logos, colors, typography and downloadable resources — everything required to represent York accurately and consistently. No login required.
NEW YORK
[ Foundations ]
Principles
The ideas that hold the brand together. Every asset, layout and message should trace back to these four principles.
01
Mission
Make complex brands feel effortless. We give every collaborator the tools to represent York with precision and confidence.
02
Personality
Confident, precise and quietly bold. We speak plainly and let the work carry the weight.
03
Values
Clarity over noise. Craft over shortcuts. Consistency over novelty — in everything we make.
04
Design Philosophy
High-contrast, editorial and monochrome. Typography leads; everything else supports the message.
[ Foundations ]
Logo
The York wordmark is minimal and precise. Use the approved lockups below — never redraw, stretch or recolor the mark.
Primary
Secondary
Monochrome
Clear Space
Keep clear space around the mark equal to the height of the letter “Y” on all sides.
Minimum Size
Never reproduce the wordmark below 24px in digital or 12mm in print.
Incorrect Usage
Don’t stretch, rotate, recolor, add effects or place the mark on busy imagery.
[ Foundations ]
Colors
A high-contrast monochrome palette. Black and white carry the system; grey supports; a single blue accent is reserved for calls to action and active states.
Black
#111111
COPY HEX
COPY HEX
Grey
#F6F6F6
COPY HEX
COPY HEX
White
#FFFFFF
COPY HEX
COPY HEX
Purple
#765A8C
COPY HEX
COPY HEX
[ Foundations ]
Typography
A high-contrast serif leads expressive brand moments; a clean sans and mono carry the interface and supporting detail.
Display — Editorial
Aa
Bodoni Moda — used large for headlines and brand moments. Weight 500, optical size matched to the display size.
Interface — Sans & Mono
Aa
Aeonik for titles and UI, Aeonik Pro for body, Fragment Mono for labels and metadata.
Display
Bodoni Moda · 84px · 500
Section Title
Aeonik · 44px · 700
Subheading
Aeonik Pro · 20px · 700
Body copy for reading
Aeonik Pro · 17px · 400
Label & Metadata
Fragment Mono · 13px
[ Expression ]
Imagery
Photography is monochrome, architectural and high-contrast. Strong geometry, generous negative space and a single clear subject.
Do
— Shoot in natural light
— Favor strong geometry and contrast
— Leave generous negative space
— Keep a single, clear subject
Don’t
— Add color casts or saturation
— Clutter or crowd the frame
— Apply heavy filters or vignettes
— Stretch, skew or distort images
[ System ]
Illustrations & Icons
A restrained, line-based icon set and bold geometric illustration motifs. Monochrome, consistent stroke, drawn on a tidy grid.
Iconography — 1.5px stroke · rounded joins · 24px grid
Orbit
Block
Arc
[ Expression ]
Voice & Tone
We write the way we design: clear, confident and unembellished. Say more with less, and let the work speak.
Confident
Precise
Plain-spoken
Quietly bold
Writing Principles
— Lead with the point
— Cut every word you can
— Prefer plain words over jargon
— Be confident, never loud
We say
“Download the full brand package.”
We avoid
“Unlock our amazing, game-changing asset experience today!”
[ Downloads ]
Approved Assets
Production-ready files, approved for external use. Always pull the latest versions from here.
SVG · PNG · EPS
12 files · 4.2 MB
Logo Package
Primary, secondary and monochrome marks with full clear-space and sizing rules.
Download
86 pages · 18 MB
Brand Guidelines
The complete book covering logo, color, type, voice and application standards.
Download
KEY · PPTX
24 slides · 9 MB
Presentation Template
Editorial keynote and slides system with master layouts and type styles.
Download
FIG · PNG
30 frames · 22 MB
Social Media Kit
Sized post, story and banner frames following the grid and type system.
Download
JPG · RAW
120 images · 1.4 GB
Photography Library
Curated, approved imagery shot to the brand’s monochrome composition rules.
Download
PDF · INDD
40 files · 320 MB
Marketing Assets
Print and digital templates for campaigns, ads and out-of-home placements.
Download
[ More ]
Resources
Where to go next for assets, campaigns, content and direct help from the brand team.
Asset Library
Browse and download every approved logo, template and media file.
Marketing Resources
Campaign templates, ad specs and channel-ready layouts.
Content Repository
Approved copy blocks, boilerplate and messaging frameworks.
Brand Team Contact
Reach the brand team for approvals, exceptions and custom requests.
Happy to meet you!
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© YORK STREET STUDIO
2026
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